File URL

By using the drop-down menu under the "Type" column, you can specify if your page will use a unique File URL or simply Redirect to another exisiting page

The File URL option allows you to specify a unique File URL for the web page, should you wish to create a new page with its own content. The File URL is the portion of text that follows the domain name (the main part of the web address, such as www.google.com), which the user will see in the address bar of their web browser.

For example, in the following address, the highlighted portion of text would be the File URL:
http://www.google.com /about/company/

File URL Requirements:

• The File URL must start with a forward slash (which will then be followed by the file name)
• Each File URL must be unique within the entire website

General Recommendations:

• Each File URL can include folder names, but it is not required. Each virtual folder referred to in the URL is represented by a forward slash, which separates the individual folder names. (e.g. /products/cms/pricing/)
• Each File URL can appear to be at the root level of the website. Even if a web page is located 3 levels deep in the menu tree of the administration, meaning that it is located within a parent folder that itself is located within another parent folder, the File URL does not need to match the previous structure with forward slashes and references to the other folders.
• It is good practice to add a trailing slash (a forward slash at the end of the File URL) in order to reduce the load on the web server. If you do forget to add the trailing slash, however, the web server will automatically add one for you.

Recommendations for Usability and Search Engine Optimization:

• Do not use any characters other than the letters a-z, numbers 0-9, dashes, underscores and periods.
• Do not use any non-standard characters, such as those with accents (á, ě, ý, ž, ř, č, š, é, í, etc.)
• All File URL's should be composed exclusively of lower case text
• NEVER use spaces in composing File URL's
• Do not add extensions to the file names. They are not required in this system and there are advantages in excluding them for security and search engine optimization. For example, instead of using /contact-us.html, it is better to use /contact-us/
• Use dashes instead of underscores to separate words
• Use no more than 3 dashes in File URL's
• All File URL's should be short and easily readable
• Try to use the most important keyword or central topic of the page in the File URL
• It is best to keep File URL's at the root level of your site, and never more than one folder level deep. /contact-boston/ is much better than /company/locations/boston/contact/